Thursday, January 19, 2006

A new bestseller!

To all of you who have been blogging about The Number, by Lee Eisenberg, your efforts have helped create a new bestseller. Saying exactly what bestseller list it's going to hit and when could get me in trouble, so I won't spill the beans in any more detail. But I do want to follow up on this with another post soon. I noticed that some finance books appear on the bestseller list you may see in a well-known newspaper, while others that may actually be selling more copies don't appear on the printed list, only in an online version. This kind of thing drives publishers crazy!

This may be the first bestseller personal finance book for which blogging has been a big part of the marketing campaign. I could be wrong about that, but it seems like the other books that have been on the lists lately are either things that have been around since way before blogging became so popular, or else they haven't been marketed by targeting personal finance blogs as reviewers. Am I wrong here? I haven't been blogging for all that long, so I may have missed something.


Grunt said...

I saw the author on Nightline the other night. It is depressing what he writes about however I do agree that people need to make an effort to create a long term strategy for their retirement.

Btw, there were no phone booths around to change in.

Heidi said...

I know I saw a "Books that all the personal finance bloggers say you must read" list around here somewhere. I need to get my hands on that and, apparently, add "The Number" to my list.

JLP said...

I think you are right. The Number has been marketed since May of 2005. They started building the buzz early. I was asked to review the book back in November.

Anyway, my guess is that publishers are going to be asking bloggers to do a lot more previewing. I don't mind. I really enjoy reading AND it gives me some great topic ideas for my blog.